Eat Clove

Catering you’ll be talking about.

Eat Clove is a catering company bringing the flavors of India to the tables of San Francisco. Founded by a chef and an engineer, they specialize in catering corporate events for the tech industry.

01

Strategy

Mythos was tasked with creating a logo and branding for Eat Clove. The company’s focus was to build clientele through a mix of social media presence and corporate outreach. Research began by surveying the top social media influencers in catering, Indian restaurants, and chefs.

02

Concept

Eat Clove’s branding is a modern twist on the bright and traditional flavors of Indian cuisine. A slightly burnt orange evokes a boldness of flavor and the colorful curries of northern India, with a nod to the national flag of India.

03

Branding

The logo combines a minimal representation of the namesake clove with a modern wordmark. The color palette is lively and warm, with a dash of spice.

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