Mythos was tasked with creating a logo and branding for Eat Clove. The company’s focus was to build clientele through a mix of social media presence and corporate outreach. Research began by surveying the top social media influencers in catering, Indian restaurants, and chefs.
Eat Clove’s branding is a modern twist on the bright and traditional flavors of Indian cuisine. A slightly burnt orange evokes a boldness of flavor and the colorful curries of northern India, with a nod to the national flag of India.
The logo combines a minimal representation of the namesake clove with a modern wordmark. The color palette is lively and warm, with a dash of spice.
