16. Miami Heat
As much as this is a beloved mainstay logo to its loyal fans, it’s only from 1999 and reflects as much. The fireball imagery torching a hoop is a fantastic visual metaphor, but poorly executed. Why does the ball melt into a flame shape instead of having a ball that’s actually on fire? Why is the flame yellow above the rim and red below with zero transition? The line work on this would kill any respectable tattoo artist. It’s thick in some areas, thin in others, and filled in black in two flame pockets that don’t match lines on the upper yellow part of the flames. The rim the ball is going through is generic and boring, but at least the lines are consistent. I do love the font for some reason, it gives a spicy edge that feels very Miami.
Things I would improve
Heat is an abstract concept, but it comes with some great imagery nonetheless. First off, a simple rework of their current concept could yield immediate results. Fire imagery abounds and fiery red really works well for sports teams. Miami is a vibrant, beautiful beach town. There are tons of references between their upbeat nightlife and latin community (El Heat is dipping a toe, but feels like pandering). Fans want their Miami Vice, just give them full on Miami Vice.