26. Utah Jazz
Controversial pick time starts early in this post. What happens when you name a team after iconic music, move it from its original city to a state with stunning natural parks, and try to find an identity? In this case, you mix a musical note, a multi-color basketball, and a J into a convoluted word-mark that doubles as a lopsided secondary logo in the solo J form. The controversy comes because it’s been around forever and so many fans love it. But, if this came out today people would ridicule it mercilessly. Utah is in the upper right, making the word-mark read backwards. There are too many competing colors coming from one corner of the logo, drawing your eye down and to the left instead of across the words naturally. The basketball size doesn’t line up with the top of the AZZ and the center of the ball just barely doesn’t line up with the crossbar of the A. Aesthetically, it’s a mess.
How to fix it?
Did I mention the natural beauty of the Utah national parks already incorporated into their most popular jerseys? How about going full-on Bourbon Street jazz and hearkening back to your musical roots. So many old logos have gone by the wayside and I wouldn’t mind if this was the next to go.