Mythos was tasked with creating a company name, branding, and logo. Research began by surveying the market of SaaS companies, implementation specialists, and consultancies. Company attributes and brand positioning were determined.
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Clariti was chosen as the company name based on one of the company’s key attributes, transparency. Clariti evokes a company dedicated to helping customers navigate a convoluted and murky space filled with vendors and cold-calls. Clariti’s mission is to listen to their customers’ needs and provide them with solutions that they love.
As a thought leader in a digital space, Clariti’s brand is modern and trustworthy. For the logo, a custom logotype was designed, composed of the letters in a sentence case sans-serif typeface. The C has a circular shape and a touch of personality to convey a personal touch in the digital world. Green was chosen as the brand’s primary color to evoke a friendliness and familiarity with the brand.
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