Mythos was tasked with creating a logo and branding for Farmava. The company wished to present a cohesive and clear voice to its customers and place itself as a new tech player that was still accessibly farmer owned. Research began by surveying the farming industry, competing produce delivery companies, and current design trends in these spaces.
![](https://makemythos.com/wp-content/uploads/2019/07/farmava-strat-7.jpg)
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![](https://makemythos.com/wp-content/uploads/2019/07/farmava-laptop-2.jpg)
Farmava’s branding is both modern and still a bit homey. It works to combine flat modern aesthetics with hints of old world roots.
The logo depicts a golden sun watching over rolling hills lined with with farms. The font is a playfully rounded serif with customized lettering and a hint of whimsy in the V character. The whole design is kept flat and on-trend with the industry.
![](https://makemythos.com/wp-content/uploads/2019/07/farmava-logo-2.png)